Music is easier than video, says Soundcloud boss aiming to be bigger than YouTube

The founder and CeO of Soundcloud Alex Ljung in Shoreditch

Audiosharing on Soundcloud does not rely on adverts but it aims to be among the top of the pops

Alex Ljung is not content with his company being just another hot start-up. The chief executive of Soundcloud, the audio-sharing service, has a grander ambition: to be bigger than YouTube.

The Berlin-based company has become one of the most talked about properties on the web, a fast-growing service that allows people to share music, radio programmes and other recorded material over the internet.

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